Day 9

The day in class was used to narrow down our sampling model.
Our target population will be the youths is Malaysia. However, we narrow it down into youths in Kuala Lumpur. Further down, we target the youths that have credit cards. Narrowing further, we aim for youths that owns more than one branded items for our survey. At the end, we come to a conclusion where we will find youths that shops in malls. Hence, we decide to go to 5 shopping malls that might have all these criterias which is Pavilion, Mid Valley Megamall, Berjaya Times Square, The Gardens and One Utama.

Mr. Stephen going through out Facebook questionnaires and giving us further guidance on our questionnaire.

Out of Class Discussion 1

Out of class meeting and discussion

Working together to finalise the survey and questionnaires.

Day 8

Continuation of the Task #7

To reduce the Independent variable (IV) and Moderated Variables (MV) lesser to about 3 in order to make things clearer and easier to analyse.

Writing out hypothesis 

 Trying to give in ideas

 And all is laid out

 Hypothesis that we manage to come out with based on the previous  

 Definitely not day-dreaming

Sometimes in a group. even drawing circles not round enough or big enough can cause a stir.

So it is always important to bring in laughter to cool things down.

Day 7

Continuation of the Task #6

To figure out the problem statement, research problem, research questions and research objectives.

Laying out the mapping of the variables from previous

Briefing before the day's task 

 Figuring the research problems 

Trying to relating one to another

Thinking on our research objectives.

Writing out the finalised ideas on the mahjong paper for future reference

 Outcomes

Finalized work for the day

A close up

Day 6

Continuation of the Task #5

After completing 100 causes to the problems we identified, it's time to map them out!

Calculating the numbers of causes according to their category

We are suppose to select the category with the most causes

The problems we identified with the highest rank of causes is youth expenditure and sex education.

After discussion, our group agreed to select the youth expenditure.

Trying hard to figure out more ideas

 Getting advice from our tutor

The mapping of the variables.

Dependent variable: Youth expenditure

Independent variable 1: Desirability of brands or Behavior towards brands

Independent variable 2: Credit card availability

Independent variable 3: Stress

Independent variable 4: Disposable income

Manipulated variable 1: Social background

Manipulated variable 2: Peer group pressure

Manipulated variable 3: Advertisements

Manipulated variable 4: Outlets availability

Manipulated variable 5:Types of job

Manipulated variable 6: Financial commitment

Manipulated variable 7: Credit card benefits (cash rebate, discounts, etc)

Close up view 1

Close up view 2

Day 5 (After Lecture)

Task #5

We are required to think 100 causes to the problems we identified and come out with a mapping

After lecture we took the time left to sort out the causes to the social misbehavior problem into independent variable(the circle on the left), dependent variable(the square on the right) and the manipulated variable(the rectangle in between the circle and square).

Setting up again

Back to work

Continuation of the brainstorming session of the 100 causes

Sorting things out together.

The internal debate for a better quality work.

The basic structure of what we're supposed to do

* to be continued*

Day 4

Task #4
We are required to categorize the highest ranking causes into the Maslow's hierarchy of needs

Drawing out the Maslow's Hierarchy of needs pyramid.

The power of synergy!

Paying attention while tutor was explaining to us in detail.

After knowing the details of each level of needs, we put our knowledge to practice.

One of the way to dig out the inspiration.

The final result of our 1 hour work.
On the left side will be the causes of the problems classified accordingly to the Maslow's hierarchy level of needs.
On the right will be the solution for the problems classified according to the Maslow's hierarchy level of needs.