07 June 2013

Day 6

Continuation of the Task #5
After completing 100 causes to the problems we identified, it's time to map them out!

Calculating the numbers of causes according to their category

We are suppose to select the category with the most causes

The problems we identified with the highest rank of causes is youth expenditure and sex education.
After discussion, our group agreed to select the youth expenditure.

Trying hard to figure out more ideas

 Getting advice from our tutor

The mapping of the variables.

Dependent variable: Youth expenditure

Independent variable 1: Desirability of brands or Behavior towards brands

Independent variable 2: Credit card availability
Independent variable 3: Stress
Independent variable 4: Disposable income

Manipulated variable 1: Social background
Manipulated variable 2: Peer group pressure
Manipulated variable 3: Advertisements
Manipulated variable 4: Outlets availability
Manipulated variable 5:Types of job
Manipulated variable 6: Financial commitment
Manipulated variable 7: Credit card benefits (cash rebate, discounts, etc)





Close up view 1

Close up view 2

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